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In some ways, as a Christian, I can't make any judgment on what those who don't believe in Christ are thinking and doing, but I can encourage myself and others who do believe to think carefully about what we signal by what we do.
For example, I heard someone talking about Christmas cards the other day and pointing out that there is no point in sending a card to someone you haven't spoken to for years. I guess their point is it seems a futile gesture with no point. But anyone who has visited the sick, housebound or lonely will understand the value to these people of knowing that someone cared enough to write a card and send it to them. Yes, for some its the only contact from the sender in the year, but at the very least they are still remembered and once a year is better than never!
When I was younger there was a little thing that romantics like me wrote on a letter or card to someone we were dating or going out with - SWALK - Sealed With A Loving Kiss. When I write my cards, I think of the people and where they are, no I don't contact them all every year, but when they get that card, I hope it touches their heart that I still care about them even if time prevents closer contact. Note to myself - ring a few that I haven't spoken to for years ...
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He calls us to follow Him, to emulate Him as best we can, to be a light. So in this advent season choose the things to do that will help others have an excited expectation about this time of year, make someones day through that call, visit, card, gift or help make someones life anew through that invitation to a Christmas event at our churches.
Make advent a time of excited expectation for all that Christ means and wants to mean to each and every person.